** Free Prizes **

If appropriate, hold an ongoing prize drawing on your web site.

The prizes you give should fit with the interests of your target
audience and enable you to showcase what you offer for sale from
your website.

For example, if you sell computer cables, give away something like
Velcro cord ties with your web address on them and avoid things like
teddy bears or bumper stickers.

** Original / Hard-to-find Content **

People go online first and foremost to get specific, relevant,
timely information in areas that interest them.

For some that means news articles, for others sports scores, and for
others it means current prices for things like stocks or
commodities.

Whatever content they want, give it to people in a way they can’t
find anywhere else (or at least not very easily) and make it easy
for them to see that your site rates a bookmark in their browser so
they can return often.

** Brain Teasers **

People love a challenge, especially in an area that holds great
professional or special interest for them.

If you can provide a quiz, trivia questions, puzzles or some other
"brain teaser" for people, many will take up the challenge.

You get them to return to your website by posting the answers and
making that the only way they can see if they got it right.

** Breaking News **

People crave up-to-the-minute news on subjects about which they feel
very strongly.

Some investors, for example, spend hours combing the Web for nuggets
of information to help them evaluate specific markets, companies, or
stocks.

One way to make your site invaluable to your audience members is to
simply post a news bite, tip, or current "nugget" of relevant
information on your site daily.

(Gee, kind of sounds like a BLOG doesn’t it?)

If the information you give makes people jump up and holler "MORE!
MORE!" then you can quickly build up a regular following.

** Resource Directories **

Few things keep people coming back to a website more than a
constantly updated directory they can tap for industry-specific
resources any time they need them.

This technique works especially well if it’s hard to locate good
resources related to your topic because people place a higher value
on hard-to-find information.

–Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use fr^e articles
to quickly drive thousands of targeted visitors to your website or
affiliate links…

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