March 28, 2007
Skyrocket Website Traffic With “OPT”
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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If you are looking for an immediate increase in your website
traffic, and you don’t want to shell out a lot of money for pay-per-
click search engines, I’ll let you in on a secret that has helped me
make many sales and build large lists very quickly with zero cash
up-front: it’s called "OPT" (Other People’s Traffic).
Other website operators have the targeted website visitors you need
right now - you just have to convince them to funnel some of it your
way. Your mission is to find people who can refer you their traffic
either for a percentage of the sale, a flat fee, a trade for
services, or on a per-click basis.
NOTE: I prefer to pay people a big percentage of the sale -as much
as 50% - because it has the lowest risk for me as the merchant. I
only pay when a sale is made and, therefore, I make it well worth
someone’s while to work with me. That’s the whole idea behind a
successful affiliate program.
The quickest way to find people who can refer you traffic is to take
inventory of whom you know. Who operates a site drawing the type of
visitors you need?
For example, if you have a website that sells fishing lures, then
you want to find ezines, websites, and discussion groups dealing
with fishing rods, tackle boxes, fish hooks, fishing trips, fishing
supplies, etc.
Get the picture?
Once you have exhausted the list of people you know, go to the
search engines and do a search for the keywords that would bring
targeted traffic to your site. Make a list of the websites that rank
well in those searches and approach those individuals with related,
but non-competing sites about a traffic deal.
To continue the above example, that means go to the search engines
and do searches for "fishing rods", "fishing trips" and related
keywords to your site to find others who already have the traffic
you need, but who don’t directly compete with you.
Try to work all your agreements on a traffic trade or per-sale basis
first so you won’t have to pay any cash out of pocket until after a
sale is made.
If you don’t have any traffic to trade, or they don’t want to get
paid by the sale only, then you should negotiate a per-click or per-
signup deal.
Paying by the click or by the signup means you only pay when a
visitor comes to your site or signs up to receive your newsletter or
other information. With this structure you only pay for performance
and don’t waste any money on advertising that doesn’t directly
result in bringing visitors to your site.
You have 3 main choices for funneling another site’s traffic to
yours: endorsed mailings, pop-up windows, and link trades.
1. Endorsed Mailings
Endorsed mailings are by far the best way to funnel traffic from
another site. A well-written endorsement letter by a website
operator who already has a relationship with people who can buy from
you is often worth its weight in gold. An effective endorsed mailing
can result in traffic, sales, and money in your pocket within just a
few hours of sending it.
2. Pop-Up Windows
Focused "pop-up" windows represent the next fastest way to funnel
traffic to your site. When used incorrectly, pop-up windows create
an annoying distraction for web surfers. Make sure your pop-up
windows are relevant to exactly what visitors came to your site for
in the first place!
My experiments have shown that a "pop-under" works best. This is
where your website pops behind the other person’s page. Go to
http://www.7dayebook.com for an example. You’ll see my other ebook,
"eBook Secrets Exposed," pop *under* the 7 Day eBook site.
When the visitor is finished viewing the main page and closes it…
your page is right there!
TIP: For maximum sales, make sure that your page is closely related
to the page that is referring traffic to you.
3. Link Trades
The next way to funnel traffic from other sites is using "Reciprocal
Links" - which is a fancy way of saying trading links with someone.
Make sure you negotiate a high profile spot for your link on the
other person’s site.
Creativity is key when negotiating with other websites to steer some
or all of their traffic your way. Show them how sending you traffic
will make them money through affiliate commissions, how their
readers will appreciate being introduced to new and valuable
products (yours), or how you can open a new stream of income for
them by paying them a few cents for every unique visitor they refer
to you.
They win by making extra money and making their customers happy. You
win by attracting traffic to your site that is focused and highly
targeted to your offers.
Creating win-win scenarios like these will cause people to jump at
the chance to work with you and send you all the "OPT" you can
handle.
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Need MORE TRAFFIC to your website or affiliate links?
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Thousands of NEW visitors to your website or affiliate
links… without spending a dime on advertising!
Click Here> http://www.turnwordintotraffic.com
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