- by Jim Edwards

(c) Jim Edwards - All Rights reserved
    http://www.thenetreporter.com  
=====================================

After all the debate over website design, shopping carts and credit
card processors, every website owner eventually comes to the
startling realization that they need one more thing to survive -
website traffic!

Without website traffic it’s the same as building an expensive
billboard and, instead of placing it alongside a busy highway, you
hide it in your basement where nobody can see it.

Upon realizing they need traffic, most website owners run out and
start blowing chunks of money and time trying to get "hits" to their
sites, but they fail to realize that all "hits" are not created
equal.

In their quest to get eyeballs to their websites, most online
operators don’t realize there’s a big difference between driving
"general" traffic to your website and driving "targeted" traffic.

Just getting any traffic is the same technique TV advertisers use.
They flash ads on the screen in front of people who can’t afford or
don’t need the advertised product.

Since general advertising can’t hit specific targets, they hit
everyone and hope that someone in their target audience is actually
watching at that moment. Spam, banner ads, "safe-lists" and similar
traffic techniques fall into this "general" category.

"Targeted" traffic is made up of people who are genuinely interested
in what you have to say or sell online. These people either share
the same interests or have an immediate need or problem they are
trying to solve.

"Targeted" traffic is best because the people hitting your website
have a much higher likelihood of actually making a purchase.

Targeted traffic comes from people following recommended links on
other sites, typing in relevant keywords into the search engines, or
even reading articles you’ve written on a particular subject and
then clicking over to your site for more information.

If you don’t already know where to find the best sources of targeted
traffic for your website, you will need to experiment with lots of
different sources to find the ones that bring visitors who give you
the most "bang for your buck."

The fastest way to determine which avenues provide the most targeted
traffic is by using an "ad tracker". An "ad tracker" is a simple
program, residing on your web server, that tracks how many visitors
your site gets from a particular source and how many of them
purchased.

Though it sounds simple, most businesses don’t do this! Most
businesses can’t tell you their visitor to buyer conversion
percentage and, therefore, don’t know exactly how much they can
invest in traffic generation and remain profitable.

Whether you pay for your website traffic with cash (pay-per-click
search engines, ezine ads), or you pay for it with the sweat of your
brow (article distribution, free search engines), you must identify
your best and most profitable sources of targeted traffic that
convert into buyers, subscribers, or leads.

Failure to identify and track where your buyers come from and then
calculate how much they really cost you ultimately translates into
failure for your online business.

—-

Jim Edwards is a syndicated newspaper columnist and the co-author of
an amazing new ebook that will teach you how to use free articles to
quickly drive thousands of targeted visitors to your website or
affiliate links…

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links? "Turn Words
Into Traffic" reveals the secrets for driving Thousands of NEW
visitors to your website or affiliate links… without spending a
dime on advertising! Click Here> http://www.turnwordsintotraffic.com

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

Popularity: 1% [?]