- by Jim Edwards

(c) Jim Edwards - All Rights reserved
    http://www.TheNetReporter.com  
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Not a week goes by that half a dozen people don’t ask me what
separates a great, money-making website from a bad one. In response,
I surveyed of a number of different websites, large and small, to
find what they share in common to make them so successful. With few
exceptions, every extraordinarily great website contained the
following elements.

** Testimonials **

Every great website has testimonials from satisfied customers. These
testimonials help set the potential customer’s mind at ease that the
products or services sold online will perform as promised.

Truly great testimonials not only endorse the product, but clearly
state how the product increased sales, saved money, or benefited
previous buyers in very specific and tangible ways. Testimonials
should present real benefits others can readily identify with,
understand and, more importantly, want those same results for
themselves!

** Headlines **

Headlines capture visitors’ attention and get them involved in the
website. How do you read the newspaper? If you read like most people
the headlines first catch your attention and determine whether
you’ll actually read a story. Similarly headlines on a website
determine whether visitors get involved in the information or surf
away never to return.

My own experience has shown that the proper headlines can easily and
quickly double, triple, or even quadruple a website’s sales almost
overnight.

** Bullets **

Bullets communicate various and subtle bits of information about a
product or service without making readers plow through paragraphs of
information to get to the meat of a website’s offering. Bullets
arouse interest, build excitement, and convey a lot of information
very quickly to time-starved web surfers.

** Bonuses **

Every great website offers bonuses to people who buy, apply or fill
out a form. Nothing induces someone to do business with you online
like offering them something extra for taking the action you want.
Offering a bonus report, tape, extended membership, extra quantities
of product at a deep discount, coupons, or just about anything makes
people more willing to go ahead with the purchase decision.

** Guarantees **

Everyone takes a risk whenever they buy anything from anyone. The
risk centers on whether or not the product or service will perform
as promised. In a retail store most people feel pretty confident the
store will still exist if they need to make a return or exchange in
a few days. On the web, however, that risk in making a purchase
seems much higher than in the "offline" world.

Every great website makes a point of specifically telling customers
about their return policy and truly exceptional sites offer 100%,
no-questions-asked, money-back guarantees. People rarely take
advantage of such guarantees and I have personally seen a website’s
sales increase by 45% just by extending the guarantee period an
additional 30 days.

** Phone numbers **

Every great website has a phone number with a real live human being
on the other end who can answer questions and provide product
support.

So there you have it! With few exceptions this represents the
formula for creating or identifying a truly great website.

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Jim Edwards is the co-author of the NEW "eBook Secrets Exposed": How
to Make MASSIVE Amounts of Money - In Record Time - With Your Own
eBook! WHY are some people getting positively RICH selling ebooks?
Click Here Now ==> http://www.ebooksecretsexposed.com  
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