Tip #2 - Don’t reinvent the wheel

Look for existing content - your own or other people’s - you can
adapt directly or indirectly into the mini-course.

Hey, I understand you’re busy… I’m busy too!

Why would you want to spend 2 days coming up with all the content
for your mini-course if you already have past information you can
adapt!?

If you don’t have any existing material, then find someone else who
has written an article and use that for part of your mini-course -
with their permission of course.

You’d be surprised at all the pieces of the puzzle that are out
there independently which you could combine into a great mini-course
without nearly the mountain of effort you might expect.

Tip #3 - Give yourself lots of chances to make money

One way to build more value into your mini-course and make sure
people hang onto your messages instead of deleting them is to put
lots of quality links into your mini-course.

This allows people to get additional information on specific aspects
of the mini-course.

Some of those links can be to free resources, others to resources
where you earn an affiliate commission, and still others to your own
products and services.

The more links you have that actually contribute to your students
learning the subject of your mini-course and fulfilling the promise
you made to get them to sign up, the better your chances of them
clicking those links.

If you create lessons people save for future reference because they
have great links in them, you’ll make more money!

For an example look no further than your "in-box"! Almost everybody
has email messages they’ve saved from other people because they
contain links to sites you want to use now or access in the future.

Tip #4 - Build anticipation for the next message

If you’re going to take the time to put together the mini-course,
wouldn’t it be great of the majority of people who subscribed
actually read your messages!?

If you want to launch a successful mini-course, you’ve got to rise
ABOVE the noise of all the other email messages people receive every
single day.

One way to do this is to always end each lesson with a small "ad" or
excitement builder for the next message. You do this by really
playing up a big benefit they’ll receive as a result of reading the
next message you promise to send them.

Here’s an example:

"The next and final installment in this mini-course will give you
five tips for how to get 10,000 visitors to your website without
spending a dime on pay-per-click traffic! So stay tuned for the next
lesson in 2 days…"

It’s a simple, yet very powerful way to build anticipation for the
next message into EVERY message you send.

This simple step helps make them look forward to the next message so
it gets read… not trashed!

Tip #5 - Tell them what they don’t know!

If you’re using the mini-course to promote a product that covers a
much "bigger picture" of the topic as a whole, constantly remind
people that the mini-course is just a "tiny piece" of the whole
product.

Remind them of what else they need to know and tell them if they buy
the product then they’ll get this benefit, and that benefit, and
even more specific information.

Remember, you didn’t publish this mini-course to practice your
typing skills! You are in this to make money, to get subscribers,
and to make sales!

Once you deliver quality content that gives people a real taste of
what’s in store when they actually purchase, then it’s time to close
the sale… you deserve it!

–Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use fr^e articles
to quickly drive thousands of targeted visitors to your website or
affiliate links…

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