April 24, 2007
5 Critical Promotion Mistakes People Make With Articles
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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Did you realize that writing and publishing articles online
represents one of the best-kept website traffic secrets?
It’s true! In fact, if you learn some basic principles, you can
drive thousands of visitors to your website without spending any
money on advertising. Publishing articles not only establishes you
as an expert in your chosen field, but also allows you to fly under
the natural "radar defenses" your prospects have against
advertising.
But, beware! My experience as a syndicated newspaper columnist has
shown me that people who would otherwise succeed massively promoting
with articles actually fail because they consistently make one or
more of these five critical mistakes!
Mistake #1 - NOT Defining Your Target Audience
Many article authors make the serious mistake of not clearly
defining a niche audience before writing their article. Successful
article authors always know the exact "niche" audience they want to
reach before they write the first word.
When targeting your audience, remember this rule: Narrow and Deep!
Always pick an audience with a specific, pressing, or major interest
in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many article
authors resort to spam techniques for submitting their articles.
Instead of tightly targeting appropriate ezines that cater
specifically to their audience, these authors try to hit "everyone."
By trying to save time, they actually waste every minute spent
writing their article because most ezine editors will just delete
their submissions as spam!
Mistake #3 - Milktoast Topics
You can write the best article in the world, but if your headline
doesn’t grab a reader’s eyeballs and pull them into your article -
you lose!
Article authors should spend at least half as much time writing the
headline as they spend writing their actual article.
In fact, an "average" article can get superior results simply from
having a great headline at the beginning.
Mistake #4 - "What’s In It For Me"
If they manage to make it past the first 3 pitfalls, many article
authors trip on their shoelaces at this stage of the process! Don’t
write about what you want to write about, only write on topics of
high interest to your target audience.
In other words, give them exactly what they want and they will love
you. Nobody cares how much of an expert you rate on a particular
topic until they know you can deliver information they need in a way
they can use - now!
Mistake #5 - "No Shoe Polish"
You could write an article worthy of the front page of the Wall
Street Journal, but as soon as somebody spots a typo or misspelling,
they immediately put your article lower than a Sunday sales
circular.
Seriously, if you want to undermine all the good you can do with a
great article, send it out without proper spell-checking!
No matter what product or service you sell, once you understand the
promotion power of free articles, you’ll never look at website
traffic generation the same way.
But remember, if you abuse the power, spam ezine editors, or
blatantly pitch people instead of providing real information, you
might as well skip the whole process altogether.
—-
Jim Edwards is a syndicated newspaper columnist and the co-author of
an amazing new ebook, "Turn Words Into Traffic," that will teach you
how to use free articles to quickly drive thousands of targeted
visitors to your website or affiliate link!
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