The First Key:

A Quality product or service with highly evident and readily
understood benefits for consumers.

If your product or service does not represent the highest quality
and value possible, and if consumers don’t understand exactly why
they should buy from you, the speed of the Internet will just expose
your shortcomings to the marketplace that much quicker.

In the offline world a product’s benefits, not the features, cause
consumers to make buying decisions.

A man doesn’t buy a car with a 5 liter engine because of the
horsepower, he buys it for the feeling of supremacy and control he
thinks it will give him.

Kids don’t want a 1000mHz computer for computing power in doing
homework, they want to play the latest games.

The Internet magnifies this "what’s in it for me" benefits-driven
evaluation by consumers.

Products or services presented with readily understood, self-serving
benefits for consumers sell best online (and off).

The Second Key:

An excellent website that loads fast, provides pertinent information
to targeted consumers, and allows them to make online purchases
quickly and securely.

Your website should: · Load fast by making conservative use of
graphics. (Go to yahoo.com for an excellent example.)

· Provide exactly the information your potential customers want and
need.

· Make it extremely easy for surfers to navigate your site and find
exactly what they want.

· Look good on both the Netscape and Internet Explorer web browsers
at various screen resolutions (640×480, 800×600, etc.).

The Third Key:

Consistent, targeted website traffic by consumers capable of buying
your product or service.

Imagine buying a 50 foot billboard and, instead of putting it out by
the highway, you hid it in your basement.

Nobody would see it!

The same thing happens if you don’t actively and continuously
promote your website to attract visitors.

With its incredible speed and communications power, the Internet
acts as a magnifying glass for any organization’s strengths and
weaknesses. E-commerce, e-mail, and a website won’t do the job of
marketing, selling, and customer service for any company.

They will, however, help every organization perform all of those
business functions better, faster, and less expensively with the
real and tangible result of "striking it rich" in cyberspace!

—-

Jim Edwards is a syndicated newspaper columnist and the co-author of
an amazing new ebook that will teach you how to use free articles to
quickly drive thousands of targeted visitors to your website or
affiliate links…

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