- by Jim Edwards

© Jim Edwards - All Rights reserved
  http://www.thenetreporter.com

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After all the debate over website design, shopping carts and credit
card processors, every website owner eventually comes to the
startling realization that they need one more thing to survive -
website traffic!

Without website traffic it’s the same as building an expensive
billboard and, instead of placing it alongside a busy highway,
hiding it in your *basement* where nobody can see it.

Upon realizing they need traffic, most website owners run out and
start blowing chunks of money and time trying to get "hits," but
they fail to grasp that there are really only three (3) reliable
ways to get traffic to any website.

Method #1 - Buy Traffic Currently, the fastest way to get traffic to
any website involves using the little classified ads on the right
side of search giant Google’s results pages.

Called Google AdWords, the system allows any advertiser to open an
account with a $5 activation fee and start seeing their ads appear
on Google within about 15 minutes.

Advertisers only pay when visitors actually click through from their
ad on Google to their website or affiliate link.

Overture.com also sells traffic by the click, but they make you wait
three to five days to go through their editorial review process
before allowing ads to appear on their network.

You can also buy advertising on dozens of other pay-per-click search
engines.

They all follow the same basic model of only charging advertisers
for targeted visitors who read an ad based on a keyword search and
decide to click through for more information.

Log on to www.payperclicksearchengines.com for a list of over 600
choices ranked by market penetration.

A word to the wise on pay-per-click advertising: Watch your costs
and track and measure everything. Even though you can get traffic
for as little as a penny, you should track your results by search
engine and by individual keyword if you want maximum success.

Many a company has lost its entire advertising budget paying only a
nickel or a dime per click, but not watching their conversion rates
and pouring money into keywords that don’t convert… while
neglecting the keywords that do bring sales (mainly because they
don’t know which is which!).

Method #2 - Borrow Traffic If you need traffic to a website, then
borrow it from people who already have it… especially people with
lists of loyal subscribers or traffic from search engines,
affiliates, or other steady sources.

"Endorsed Mailings" and "Reciprocal Linking" by other people
represent the two fastest ways to borrow someone else’s traffic.

If they maintain a list of subscribers, convince them to send an
email out to their people telling them why they should check out
your site.

Also, negotiate a prominent link on their web pages to siphon off
targeted visitors who find their website.

Often the best way to persuade someone to do this involves paying
them a commission, agreeing to do a similar mailing, or providing a
link to them on your site (or a combination of all three).

Imagine how much traffic you could get if someone with a list of
10,000 loyal subscribers told their people to go look at your
website!

Method #3 Recycle Traffic The most economical way to get traffic
involves turning one-time visitors into regular, repeat visitors
that you direct to multiple sites over time.

You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or "mini-course."

Then you keep in contact with regular articles, special reports, and
recommendations enticing them to visit your own and other people’s
websites.

Ultimately, every website owner should orient all of their marketing
efforts towards this end of developing a stream of recycled traffic,
because it costs the least and creates the best return on time and
money invested.

It doesn’t matter if you promote your own product, promote only as
an affiliate, or some combination of the two… if you don’t recycle
traffic and get more than one hit out of each visitor, you’re making
one of the biggest mistakes anyone can make online.

– Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use free articles
to quickly drive thousands of targeted visitors to your website or
affiliate links…

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Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links… without spending a dime on advertising!
Click Here> http://www.TurnWordsIntoTraffic.com
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